Matcha Dive Origin Story

Matcha Mom + Dad – Madison and Daniel Liu – Lived former lives as runway models based in NYC riding the highs + lows of caffeine-fueled shoot days, burnt-out ways, jet-lag, erratic sleep, dry skin and jitters.  Discovering matcha was like a deep dive into living life with vitality.  After relocating to Toronto + rural Ontario, finding high-quality matcha became a worthy endeavor and ultimately sparked the quest for an approachable, affordable, high-quality powder of purity that supports + sustains energy levels and overall wellness while restoring ritual in the mundane. Sourced from traditional organic farmlands near the Japanese Alps, Matcha Dive is cultivated in Japan and sipped in presence.

2000
  • April 2014

    Madison and Daniel meet while waiting for a subway train in New York City

  • January 2017

    They elope

  • April 2019

    Moved from NYC to Toronto to start a family

  • May 2019

    Founded Matcha Dive in Toronto, ON, Canada

  • August 2020

    Incorporated

  • January 2021

    Brand creation and concepts finalized

  • March 2021

    Formalized partnership with our organic farm in Shizuoka, Japan

  • October 2021

    First imports begin

  • January 2022

    Official launch day

Forget thriving, we're diving.
Forget thriving, we're diving.
Forget thriving, we're diving.